Staying up-to-date on digital marketing trends is essential to online success. You need to know how to better reach your audience, engage them, and convert. The following digital marketing trends are a sure fire way to 2018 success.
Did you know that U.S. marketers will spend up to $113 billion dollars in digital advertising by 2020? This is a vote of confidence toward the power of online marketing.
What trends are going to shake up the New Year? To help you develop your 2018 digital marketing strategy, we compiled the top trends useful to any industry or niche.
- Keep an Eye on Search Engines
Search engines like Google are perpetually evolving, and it is important to pay close attention. For example, the Google Featured Snippets are appearing more regularly in SERPs.
These featured snippets can take your content and catapult it to position zero, above your competitors. Google Featured Snippets and Direct Answers are also cost effective, since you can rank at the top of page one without AdWords.
Voice search is another evolution of search engines marketers may see more of in 2018. Going hand in hand with your mobile audience, delivering content that is voice search optimized could increase your rankings and traffic.
- Get Personalize in 2018
The one size fits all marketing model will not be as effective in 2018 and beyond. One of the most important digital marketing trends for this New Year is making content personalized.
In fact, around 66 percent of companies expect to boost profits by six percent using personalized digital marketing tactics. Here are a few personalization tips:
- Map your marketing campaign to your buyer personas.
- Retarget ads based on location, interests, age, gender, etc.
- Send marketing emails from a person, not your brand.
- Offer promotions and deals based on previous purchases and abandon carts.
Consumers want to feel special, connected, and engaged with the brands and businesses they buy from. By making your marketing campaigns segmented and personal, you will hit a chord for conversions your customers can’t resist.
- Make Videos a Must in 2018
Videos are going to play an important role in digital marketing. This is a trend that is having great results this past year, and will continue to be essential in 2018. Videos entice, engage, and when paired with influencer marketing, can drive conversions.
This year, more than half of marketers used YouTube in their annual digital marketing strategy. YouTube is the second largest search engine, and your success in 2018 may depend on it.
YouTube is not the only place to leverage videos. The rise of Facebook Live Videos has given marketers a unique way to target specific audiences via social ads, and engage them via video. In fact, 70 percent of marketers use social video ads to churn customer through their sales funnels.
- AI Chatbots are a Top Digital Marketing Trend
You have probably had a number of chatbot encounters online, and not even known it. That is how important, and how artificially intelligent chatbots truly are. This is absolutely a top digital marketing trend for 2018.
Chatbots are 24/7 with the capability of connecting with your customers in a meaningful way. From customer support, to up selling, AI chatbots are making waves in the digital marketing space.
For instance, chatbots can boost your online visibility in Facebook Messenger, or drive more sales for your ecommerce site by recommending products based on a customer’s previous purchases.
Did you know that 80 percent of businesses have chatbots on their to-do lists with a launch date of 2020? They are cost-effective, great for engagement, and can change the way you do sales and support for the next decade.
The digital marketing trends for 2018 serve up simplicity, and yet a little complexity. Interestingly, each trend for the New Year intertwines with one another. By implementing one properly, you will have unknowingly implemented others.
Make 2018 a year of growth and success by moving your digital marketing strategy forward in a powerful way. What marketing trends will you implement into your campaigns this year?