Marketing Madness

Facebook Chooses User Experience Over Increasing Advertisements

Facebook has decided that it is time to focus on improving user experience by reducing the abundance of ads that appear on its newsfeed. Just the mention of such a move to the company’s key source of income has led to a 7% decrease in share value for the company

Yet, Facebook believes that have reached the saturation point where additional ads would lead to alienated users. CFO of Facebook, Dave Wehner states, “Over the past two years we have averaged about 50% revenue growth in advertising. Ad load has been one of the three primary factors fueling that growth.”

Wehner also states, “Eventually you would expect demand to start outweighing supply, meaning advertisers will have to start paying more for ad clicks.” Wehner pointed out that they need to revise their marketing strategy in order to maximize their return on investment. “This will include a greater emphasis on ad targeting and personalization using tools such as Facebook custom audiences to retarget people who’ve visited their websites or interacted on another channel, for example – as well integrating Facebook even more into their broader marketing strategy.”

This strategy will also force companies that utilize Facebook for advertising, to develop their ads more wisely, focusing on testing different versions of ads to make sure they are getting the biggest bang for their buck when it comes to their ad placement.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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  1. about Facebook has a large opportunity in communicating with consumers or attracting new flow of traffic. So, in other words if done correctly you can make sales….without having to directly sell. Right! Hence, if your business doesn’t have a Facebook presence that is optimized the right way, you actually missing out on a lot of potential leads, sales and relationships

  2. Actually i think it will good for Facebook and as well as users too the new user interface. Because sometimes peoples also stuck in between ads and they are also aware of such kind of ads so they don’t click over it or move to the ad page.So i guess I t will be good if Facebook changes its user interface.

  3. Really i think it will useful for Facebook and additionally clients too the new UI. Since at times people groups additionally stuck in the middle of advertisements and they are likewise mindful of such sort of promotions so they don’t click over it or move to the advertisement page.So i figure I t will be great if Facebook changes its UI.

  4. session Facebook has a huge open door in speaking with shoppers or drawing in new stream of movement. In this way, as it were if done accurately you can make deals… .without having to straightforwardly offer. Right! Consequently, if your business doesn’t have a Facebook nearness that is improved the correct way, you really passing up a major opportunity for a great deal of potential leads, deals and connections

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