Performance Marketing

Celcom rolls out digital B2B matchmaking platform in Asia

Celcom Axiata has launched Koble, a global digital B2B matchmaking platform, for enterprise customers, enabling them to discover, connect and facilitate business deals with buyers and suppliers worldwide. The app’s launch follows the newly enhanced Celcom Business portfolio for digital enterprise focused products.

By integrating Koble’s app into the Celcom Business portfolio of services, the platform creates a network of business opportunities for enterprise in Malaysia. Through this partnership, all Celcom Business customers will enjoy exclusive benefits such as preferential rates on Koble packages and tailored campaigns.

The announcement also comes after Xpand, an enterprise solutions and IoT business of Axiata Group, signed an exclusive licensing agreement in August this year to offer SMEs and larger enterprises in Asia with a digital matchmaking service.

The Koble platform combines social networking with anonymous and AI-powered matchmaking to improve relationship management for both qualified buyers and sellers looking to grow their businesses. According to the press statement, it eliminates the friction of B2B buying and selling online, by blending consumer networking for faster adoption with the requirements businesses need, such as authenticity and privacy. As a result, it makes it easier for businesses to meet for mutually beneficial conversations by removing issues such as wasted resources from time spent searching and high marketing cost.

Members of the Koble network also have access to free and premium features including targeting, anonymous chat and peer performance comparisons, among others.

Mohamad Idham Nawawi, Chief Executive of Celcom Axiata, said, “Celcom and Axiata, with a wide LTE coverage and a suite of solutions, are excited to play a major role in assisting both small and large businesses to increase productivity and potentially grow their business in the digital market.”

Meanwhile, Koble Founder and CEO, Fabrice Saporito , said it is thrilled to make its entry into the Asian market with its launch in Malaysia through Celcom. “I believe the Koble app and platform will quickly become the go-to business social network for Malaysian buyers to discover new customers for their businesses and ultimately close deals with them,” Saporito added.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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