Marketing Madness

Pinterest Almost Doubled Revenue Wants to Go Public

Pinterest is on pace to double its revenue this year to about $1 billion, per a CNBC report. The social media and visual search company expects to debut on the public markets in 2Q 2019, potentially around the same time as Uber and Airbnb.

Reports indicate that Pinterest is valued at between $13 billion and $15 billion on the secondary markets.

With this momentum, Pinterest is “targeting a public market debut in the second quarter of 2019,” according to CNBC. The company also hired Francoise Brougher earlier this year as its first chief operating officer, which is often a sign that a company is setting up an executive team to help it go public.

A Pinterest spokesperson declined to comment on the revenue figures and timing of the IPO.

Pinterest was one of the largest venture capital recipients last year, raking in some $150 million that brought its valuation to around $12.3 billion. That makes it one of the highest-valued venture-backed Bay Area companies.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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