Google has just rebranded and updated their ad platform. The biggest change is that they are rebranding the popular AdWords platform, so it will now just be called Google Ads. The overall advertising arm of the search giant will be broken up into three segments, Google Ads, Google Marketing Platform, and Google Ad Manager.
This will help to streamline the business, combining a variety of different platforms and options into a much more convenient location.
Included in the rebranding and update will be some new features to help brands get started in digital advertising, or expand existing efforts.
Senior Vice President of Google Ads, Sridhar Ramaswamy, said, “For small businesses specifically, we’re introducing a new campaign type in Google Ads that makes it easier than ever to get started with online advertising.” He went on, “It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting – so they can stay focused on running their businesses.”
Google is taking their massive advertising business and working to make it better and more effective for their users. This is an important move for them, and they hope it will help to maintain their dominance in search ads specifically, and digital ads in general. As more and more ad platforms are entering the market, Google needs to stay ahead of the curve.