Brands are seeing significant drops in engagement on their Facebook-shared posts following the News Feed update introduced last week.
In one of the most dramatic cases, a client of a smaller agency saw engagement on its post drop from 14,000 the week before, to just 500 this week, on a similar post.
In one instance, another brand saw its engagement reduce by half, usually attracting an audience of 1000, and now only reaching 500.
In both cases, the information was shared confidentially as client contracts restrict from sharing private data.
Crisis meetings were called at some agencies.
When the news hit, it was reported as a “nuclear bomb” for publishers.
But in light of the latest information, it could be brands that are hit the hardest.