Marketing Madness

Theresa Colarusso Joins Visual IQ As Customer Success SVP

Visual IQ is a leading provider of marketing software, and has been providing their customer base with a variety of helpful tools for years. They have recently announced that they are appointing Theresa Colarusso to the position of Senior Vice President of Customer Success.

She joins the company from IBM where she was previously employed as the Director of Global Client Success. In her role there she successfully launched initiatives to promote their Analytics Platform Solutions, and also worked on their Client Success dashboard products, with great success.

In her new role, she will be lading programs centered around helping to successfully implement Visual IQ’s marketing intelligence platform, which should help to improve overall customer satisfaction levels.

Manu Mathew, the Co-Founder and CEO of Visual IQ said, “Leveraging our rich history and leadership in marketing attribution, we’re on a quest to provide brands with an unparalleled view of marketing and advertising performance through an audience data lens. Having Theresa on board is exciting as her experience at such a pivotal point for the company will ensure our team has the capabilities required to deliver stellar service to our customers across the globe.”

Colarusso also commented on her new position, “Since the company’s founding, Visual IQ has delivered the most innovative performance management solutions for marketers and advertisers, and it is well positioned to continue experiencing tremendous growth due to the addition of audience attribute data to its platform. I’m thrilled to be joining such a dynamic team and organization that is revolutionizing the industry, and look forward to continuing to build on the company’s legacy of success and support its marketing intelligence vision.”

This seems to be a great match for both Colarusso and Visual IQ, and should provide many advantages to their clients as well.

You can connect with her on LinkedIn

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Pesach Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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