Marketing Madness

Quora’s New Ad Platform is Now Available Globally

Quora is one of the most popular sites around for people to go to either ask questions, or provide answers to the questions provided by other people. It is a great way to gather crowd sourced answers to questions on just about any topic you can imagine.

This company is valued at $1.8 billion with their last funding round, which is going to be surprising to many people. To help build revenue, Quora has been beta testing a native ad platform to take advantage of their traffic. This beta version of the system has been running with more than 300 advertisers for quite some time now, and they have now made the move to launch the system globally.

There are two ad formats available, a text ad option and an option for app installs. These are two of the more popular styles of ads right now overall, which is clearly why they chose these options for the initial launch.

Their system is quite similar to what people will see if they use Facebook or Google AdWords for their advertising, which makes it an easy option to learn and use. Quora currently has about 200 million unique monthly visitors to their site. This is a spike up from March of 2016 when they had just 100 million.

Quroa’s excellent growth rate and new ad platform make them an excellent option for marketers around the world.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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