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Experian Sells It’s Email Marketing Business

Experian, the global information services company, announces that it has signed a definitive agreement to sell its Email/Cross-Channel Marketing business (CCM) to Vector Capital.

The enterprise value of CCM at completion is c. US$400m on a cash and debt free basis. Experian has agreed to divest a 75% interest in CCM to Vector Capital, with Experian retaining the balance. The transaction is subject to customary closing conditions and is expected to complete during the first half of the financial year ending 31 March 2018.

Brian Cassin, Chief Executive Officer said:

“Two years ago we introduced our new strategy and one of its five key pillars has been to further focus our portfolio. In November 2016, we stated that following a strategic review of Marketing Services we saw fewer synergies between CCM and other parts of Experian. CCM has been a great investment for Experian, having rapidly grown from small acquisitions to become one of the leading global players in the industry. With the actions we’ve taken over the past two years to further improve the business, it is starting to regain momentum, and under new ownership it is well positioned to continue to make progress.”

“Vector Capital is a leading technology investor with a strong track record. The combined expertise of the CCM and Vector Capital operating teams will draw on the strength of both the CCM team and of industry leaders hired by Vector Capital, including Peter McCormick, the co-founder of ExactTarget. This will enable CCM to realise its ambition to serve the biggest brands in the world and fully seize the opportunities ahead. We believe this will lead to significant future benefits for Vector Capital, Experian and the CCM team.”

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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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