Marketing Madness

Affiliate Marketing vs. Influencer Marketing: Reasons to Take Advantage of Both

Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products. As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions.

Before we get into those reasons, let’s first define what Influencer Marketing is.

Influencer marketing refers to the process of identifying key individuals who have a strong online presence and leveraging them to “influence” their followers or subscribers to purchase a product or service. Influencers can be bloggers, journalists, authors, consultants, analysts, etc. The most valuable influencers typically have:

  • A strong online presence with influence over potential customers
  • A significant website audience reach and/or social media footprint
  • The ability to convey strong brand affinity
  • Built credibility and trust with their audience and are perceived to be an expert on a subject matter

By partnering with top online influencers that have significant “pull” with their followers, brands hope to have a positive impact on their business. Influencers can help brands strengthen and grow their awareness and brand affinity because their followers trust their recommendations.

Influencer marketing is growing at an astonishing rate. Just look at this Google Trends graph which shows growing interest over the past two years, and sees why influencer marketing should already be on your affiliate marketing radar.

Cost, measurement, and tracking are the keys that make affiliate marketing different from influencer marketing. Once seen as separate marketing tactics, Affiliate Marketing and Influencer Marketing are becoming a powerful combination. Where marketers once had to choose between the direct revenue and tracking potential afforded by affiliate marketing or the brand messaging and awareness that has come with Influencer Marketing, many are now seeing ways to integrate these methods to reach wider audiences and generate a greater ROI.

When structured correctly, an effective influencer marketing program can be used to promote your offerings, share your content, and build buzz for a key launch or campaign. Brands can now take advantage of both Affiliate Marketing and Influencer Marketing in a single campaign. Using affiliate links generated through a brand or influencer marketing platform, marketers can add commission to paid and gifted collaborations, thereby benefiting from both the awareness and brand messaging of an Influencer Marketing campaign and the direct revenue potential and tracking of an Affiliate Marketing campaign. So, while deciding for opting an affiliate network you should consider Admitad, Russia’s biggest CPA network, where you will get 40000+ publishers and + advertisers with actively working in 7 countries. Here is why you should choose affiliate marketing more than any other thing-

– Earn more with different models (CPA, CPV, CPS, CPI, CPC, CPM)

– In-house tracking platform

– Possibility of high conversion rate

– Ad block protector

– Link shorten

–  Lost order and sub ID tracking tools

Likewise, payment on influence should not be a separate model, it should be factored in alongside an advertiser’s standard commission rates. A shift in mindset for all advertisers is required to truly understand the value of influence across a channel that is traditionally paid on conversion. The high ROI rate makes affiliate marketing one of the most cost-effective acquisition channels whereas influencer in influencer marketing are getting a usually flat pay to promote a brand.

The influx of influences acting as publishers has given brands more opportunity to take advantage of Affiliate Marketing, allowing them to access multiple consumer groups and test their traction among different demographics without the risk of misspending marketing dollars.

Overall, I find that combining a good commission rate with payment for the sponsored content is the most effective in driving not only interest but traffic and sales. Above all, building strong influencer relationships is the foundation for the highest return on your Affiliate and Influencer Marketing investments. In this regard choosing an affiliate network like Admitad is surely beneficial.

As a channel, they have had access to a significant volume of online influencers for several years. To ensure they are benefitting from this and tapping into additional budgets it is vital they are delivering the right message to advertisers. Rewarding for influence should be an essential component of any affiliate program.

As industry leaders in the affiliate space, admitad is constantly innovating and developing modern technology to ensure our advertisers and publishers get the support they need in this ever-changing market. By offering a wide variety of tools and services, they can help influencers find and generate the right affiliate links to drive revenue.

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