Marketing Madness

Canadians Becoming Addicted to Apps in 2016

A new report from Flurry, a subsidiary of Yahoo, released a report that found that Canadians are rapidly increasing the amount of time they are spending on mobile apps. While the global growth of usage of apps is starting to slow down, Canada is still speeding up.

The report looked at 14,500 apps across about 38.6 million devices in Canada. It found that there was a 74% increase in usage. The global average is an 11% increase, which shows just how much growth Canada is really experiencing.

Yannis Dosios, who is the Flurry executive commenting on the report, said, “Generally we see Canada being about 12, 18 months behind the global trends. But make no mistake – I don’t think Canada or global growth is going to reach a certain point and say as a plateau. I think it’s going to be more like a curve, with a bit of a flattening, and then a new wave of growth will come.”

He went on to say, “I think people will keep innovating, utilizing new technologies to come up with the next wave, and that in 2017 we’ll start seeing growth again in global use.

In Canada, the majority of the time people spent on apps was for keeping in touch with others. This includes messaging apps and social media apps.

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Michael Levanduski

Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children.

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