CAKE today announced that its President and COO, Santi Pierini, will share his insights about digital marketing trends during a panel session at the IAB UK’s Performance Affiliate Conference, held Wednesday, January 25 at the British Museum in London.
Kicking off the event at 11 a.m., the panel will explore the role of affiliate marketing within the broader digital marketing landscape and cover topics ranging from the importance of the affiliate channel as it drives £1.3billion in sales to how essential integrated marketing teams are in the digital mix. Guy Philipson, former CEO of IAB UK and incoming Chairman of iCrossing will moderate the session. In addition to Santi Pierini, panel participants will include:
Kevin Edwards, Global Strategy Director, Affiliate Window
Pete Newman, Commerical Director, Optimise Media
Sean Sewell, Co-founder and Vice President of Revenue EMEA, Performance Horizon
Helen Southgate, Managing Director, Affilinet
New this year, the IAB UK’s Performance Affiliate Conference was created to look at the role of affiliate marketing in the wider marketing mix and a brand’s overall business strategy. A range of media and technology companies, as well as brand advertisers, will participate in this inaugural event, including thought leaders from Trinity Mirror Group, INTU Digital, BT, PwC, neo@Ogilvy, Saltrock, Quidco, vouchercodes.co.uk and more. For more information, visit: https://iabuk.net/events/library/performance-affiliate-bringing-marketing-sales-into-a-single-channel-0
“As the industry’s need to track campaigns and understand how various channels are contributing to the marketing mix has advanced, the role of ‘performance’ has extended beyond the affiliate landscape,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “I look forward to joining my colleagues at Performance Affiliate Conference to talk about what the broader marketing community can learn from the affiliate channel’s successes.”
