Leaders and CEOs

[VIDEO] Evan Weber Knows What is Hot in Digital Marketing

Everyone in Performance Marketing knows Evan Weber. Every event, every publication, everywhere there he is, for as long as I remember talking up the business of affiliates and making money. In his signature style of “don’t give a shit” dress, you’d often think that he was perhaps job hunting at the conventions. However, when you finally speak to him, you realize this guy knows a lot about what is going on, if not more than anyone else in the industry.

He launched his digital agency in 2007, Experience Advertising, and according to him has with more than 200 Internet-based e-commerce companies on various aspects of their online marketing and social media strategies. Some of the digital marketing channels that he has managed for clients has included any combination of the following channels: affiliate marketing, social media, Facebook advertising, Twitter advertising, website conversion optimization, paid search, shopping channels, SEO, online PR, customer referrals, programmatic media buying, email marketing, graphic design, sweepstakes, and more.

Companies hire him personally to provide digital consulting for topics like: social media consulting, ecommerce consulting, SEO consulting, Paid Search consulting, and conversion rate consulting. http://www.experienceadvertising.com 

Here is Evan Weber Presenting on What’s Hot in Digital Advertising at the iSugar LIVE event in NYC

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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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  2. Why the press needs to pay attention is simple, we offer an alternative to the “branding” experiments that most companies spend their budgets on. If the press in this industry ever took the wraps off of performance they would see a more perfect model arise. Some larger advertisers such as Kodak and Microsoft are starting to see this as the way to spend their money instead of branding only. A good mix of branding and direct response will become the norm in online as I see it.

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