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Rakuten Predicts Affiliate Marketing Growth to $7 Billion a Year.

New research by the fine folk at Forrester Consulting, and paid for by the great guys at Rakuten shows that performance and affiliate based marketing will grow in leaps and bounds in the next five years. The report claims that over 80% of all advertisers and 84% of all publishers are running some type of affiliate program. They survey also claims that 90% of all advertisers said that affiliate programs were important, and that up to 20% of all revenue was generated by affiliate programs.

The most important part of the study seems to be that more and more advertisers are accepting that affiliate or performance marketing isn’t just about driving people to one sale, but can be part of an overall brand strategy that leads to more engagement.

According Adam Weiss, the General Manager of the Rakuten Affiliate Network: “Affiliate marketing is a high-value, low-risk strategy proven to drive sales and awareness for brands and revenue for publishers and when done right, it cultivates mutually beneficial and authentic relationships between brands and publishers, and those publishers and their audience.”

The survey claims that within 5 years the entire affiliate ecosystem will be generating almost $8 billion 7 Billion based on both direct and indirect sales.

Full Survey can be downloaded here


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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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One Comment

  1. I think 7 billion dollars of revenue is a very significant number .

    This confirms all our predictions that the Internet really is here to stay and it seems to be irreplaceable at any time.

    The Rakuten numbers are always giants and the trend contrary to what we are seeing around the world is shrinking , the Internet is growing .

    It seems that there is no crisis when it comes to internet.

    What do you think?

    Will it always be wonderful oline market?

    Thanks and Success!

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