Merkle has recently announced that they will be acquiring DBG, which is a UK based marketing solutions agency. This will help the growing performance marketing company to be able to meet the needs of their European clients.
DBG are seen as experts in using and assimilating data from first, second and third party sources. This data is then used to foster customer interactions and more. The company has 140 employees, which will be added to the team of Merkle’s existing UK team, which will bring it to a total of about 300.
Merkle is headquartered in the United States but has been growing internationally for some time now, with a lot of success. They are seen as a leader in performance marketing, with a total of 3000 employees. They currently have main offices in the US, London, Nanjing and Shanghai.
Tim Berry, who will be the president of Merkle Europe, said, “With its foundation of data and analytics-based solutions, coupled with expertise in many of the same industries served by Merkle, dbg will help us continue to increase our global footprint and further build out our European hub in the UK.”
