DoubleVerify has recently announced new pre-bid digital targeting solutions, DV Pre-Bid IQ, which are now being integrated for advertisers using their Turn digital marketing hub. The system works by authenticating every ad impression before a bid is actually placed. This can help advertisers to be able to get the best results possible by eliminating low quality or fraudulent impressions.
The system will evaluate where the ad will appear for things like brand safety, viewability and fraud and then determine whether or not a bid should be placed to have their ad shown. While the obvious point of this program is to eliminate ads from being fraudulently placed where they should not be, marketers will benefit from the overall improvement of ad placement as well.
Mark Balabanian, the VP of Business and Corporate Development at Turn said, “Brand marketers rely on our industry leading digital marketing hub to help them reach their target audiences on appropriate digital content, efficiently. Through this integration with DoubleVerify, our clients will access MRC-accredited media authentication tools directly in the Turn platform, ultimately curating their optimal media delivery environment and driving better performance.”
DV Pre-Bid IQ is an essential feature of the DV Impression Quality suite of services, which helps marketers by evaluating the quality and effectiveness of each impression that is placed in any digital ad campaign. This will help immediately improve the ROI on advertising while fighting back against fraud and other problems commonly associated with the digital advertising industry.
This program is now available on Turn, The Trade Desk, AppNexus and DoubleClick Bid Manager. Marketers using this system, or those who are interested, can learn more about it on DoubleVerify’s site HERE.
