Are you advertising with video yet? Heather Vale of Performance Marketing Insider talks with Ed Lee, VP of Business Development for engage:BDR. In this exclusive interview about video advertising, discover why video is an important advertising tool, why you should consider adding it to your repertoire, what video allows you to do that display ads don’t, and how to best utilize video for direct response advertising. Also find out what types of video campaigns are successful, what types of inventory are available through engage:BDR, what scale they’re on and where it’s going, and how you can create simple video ads without having your own assets.
Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.