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Affiliate Marketers Are Uneducated And Rich

According to a new survey performed by Optimus Performance Marketing, the majority of people who make a living as performance marketers don’t have any formal training in this industry.  Only 47% of the respondents said that they got any type of training or education at their school, college, university or even on the job training when it comes to this industry.

While this may not come as much of a surprise to many, since affiliate marketing, and making money online in general, has been primarily a self-taught skill since the beginning, that may be changing.  The survey also found that 73% of respondents felt that people who are interested in working in affiliate marketing could benefit from some sort of formal education or training.

Given the rapid growth of this industry, it seems likely that many colleges and universities will begin offering more courses, and even degree programs, that focus specifically on online and affiliate marketing.

Of course, even those who are self-taught have likely gotten some help along the way.  42% said they learned a lot from ‘how-to’ guides online (much like the expert guides we offer HERE at PMI).  Another 28% said that e-books were their primary way of learning about the industry.

This is an interesting survey that was performed, and while it isn’t necessarily surprising, it is good information to have.  For many, this will be encouraging since it will show them that even many of the most successful marketers didn’t have any formal education.  For others, it will show them that even if a potential client or employee doesn’t have the formal education they would like, the chances are still pretty good that they will perform well.

What about you?  Do you have any formal performance marketing training?  What type of educational background do you have?  Please reply in the comments below.

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Michael Levanduski

Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children.

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  1. I have been searching for a new career in Affiliate Marketing but all I run into is “FAKE GURUS” wanting to take your money for “SHALLOW TRAINING”.

    I am 67 yrs old and was a victim of the great stock market scam that took my retirement.

    Affiliate marketing appeals to me BUT all of us who is looking to get into it needs a reliable source to get trained properly.

    Where do I go? Direction would be appreciated. I would like this to be my final career route.

    Michael you live not far from me in Michigan–I’m in the window and siding business and do a lot of work around your part.

    I wish I could ask you for one minute “what direction would you point me into learning this trade

    1. I personally don’t offer affiliate marketing training, nor do I endorse any specific trainers. In fact, most of my income comes from freelance writing. I would recommend browsing through the expert guides here on PMI (all 100% free, many of which I’ve written myself).

      I’d love to help you in any way I can, but I’m certainly no affiliate marketing guru (if those even exist). Feel free to email me if you have any specific questions.


  2. Picked up a lot of the stuff related to the trade while handling the Affiliate Program for my company, and while networking at relevant conferences.

    The best way to keep yourself abreast on stuff related to Performance Marketing would be to read and keep getting updates constantly. The environment within which Performance Marketing operates is ever changing, what with the high adoption of mobile based gadgets; in such a case thoroughly following relevant thought leaders would be the best option

  3. As the online marketing industry has developed so has the formal training programs. Going forward, you will see that more and more colleagues and universities will embrace online marketing as a core business subject(as you mentioned). Personally, I believe this is a shift in the right direction!


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