Google has long offered companies which use the AdWords platform access to a quality score to help them evaluate the ads they are creating. The score rates them on a scale from 1-10 based on a wide range of things including SEO value of the ads. While this information has been helpful for marketers, it was never clear what exactly the score was based on, which made it difficult to make effective adjustments.
Google recently announced that they will be rolling out a change globally in the next week which will allow users to see the various metrics involved in coming up with the total score. This will help marketers to get a more accurate picture of what their score is actually telling them.
An official blog post from Google said, “Now that the Quality Score in your reports more closely reflects the factors that influence the visibility and expected performance of your ads. We hope that providing you more transparency into your 1-10 Quality Score will help you improve the quality of your ads.”
It is important to note that nothing is changing regarding how the scores are calculate, simply that Google is becoming more transparent about it. This is, of course, a very good thing and will likely help many marketers create higher quality ads much more quickly. Rather than having to guess what is keeping their score low, for example, they can simply look at the different factors and focus on making the required improvements.
This is just the latest adjustment to the AdWords program Google has made to attempt to make it better for both the people searching on Google, and the marketers using the AdWords program.
You can see the blog post from Google announcing this change HERE.
