Engage:BDR, the #1 performance marketing display network in the world, has announced that they have opened inventory that reaches over 50 million unique female visitors, age thirty-plus, to media buyers.
Engage:BDR has long been the leader for targeted media buys, and with this huge inventory selection open, this is a unique opportunity that you will not be able to find anywhere else.
“We have found through extensive research that this is the perfect channel for numerous types of campaigns that run on women’s fitness, mommy blogs, health, fashion, news and reference, Local TV, Radio, ISP and Portal sites” said Ted Dhanik, the CEO of Engage:BDR. “If you are looking to buy targeted media that actually works, and reaches women 30+ this is one of the premium places to go buy media.”
Women influence over 85% of all purchasing decisions and are heavily involved with all sales online especially for the household. According to emarketer, Moms for example, are online more than the average population, with 94.5% of all moms online compared to 75.5% of the generation population.
This is often a highly affluent population with purchasing power.
This is premium inventory that is suddenly open because of Engage:BDR’s strategic partnerships with numerous women’s oriented websites that have turned to them to monetize their inventory. Additionally, Engage:BDR has taken a preemptive strike on advertisers that aren’t following FTC regulations and recommendations, removing all weight-loss and beauty campaigns that aren’t fully compliant late last year.
“We want to make sure that anyone advertising with us doesn’t have to compete with scammy type product sales,” emphasized Dhanik, “This allows marketers and advertisers to promote real products in a legit, compliant way and reach the audience better because the users and publishers will trust the sale more.”