The first high-level Performance Marketing Summit of sorts, “Performance Marketing Insights” was launched this week, and from all the attendees feedback, it was a huge success. While it was limited to only a few hundred people on purpose, it managed to bring all the “who’s who” of the performance marketing industry and focus completely on high-level topics that will affect the industry. Produced by A4Uexpo out of the UK and the Performance Marketing Association, it showed that our industry has matured way beyond the “affiliate make money” crowd that sometimes dominates the industry discussions. While the exact amount of money at the event was not know, it was estimated by one attendee that at least $2-3 Billion of producers attended the event, from major ad networks to brand buyers who were getting their companies involved in this part of the industry.
Here are a few highlights of the event.
Lisa Chalkin of Affiliate Window talks about Case Studies for Affiliate Marketers
Greg Shepard of Affiliate Traction on Issues on Attribution and Brand Oversight.
Steven Brown of Lindex on Quality Content for SEO, and how this has changed Google.