Performance Marketing Insider Executive Editor Murray Newlands talks with Oliver Roup, the CEO of VigLink. You may have heard of VigLink as they are in the news as the next best thing in affiliate and performance marketing. VigLink’s goal is to help publishers monetize their content more effectively and without much effort. After installing a small snippet of code on your site, VigLink will detect whenever you create an outbound link to any of 12,500 merchant sites. It will then automatically convert this link to an affiliate link, which means that you get a kickback whenever someone clicks it and eventually completes a purchase on the linked merchant site.