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How to Market Your Blog on Reddit

Reddit is one of the most popular social news sites out there, and it has been around for a long time now. The website can help you drive relevant traffic to your blog, if you know what you’re doing.

The best part about Reddit is that its community is really welcoming. If you can deliver real value with your blog post then they will be happy to bring it to the Reddit homepage. The community is used to sharing new and interesting stuff, which clearly means that your content has to be great to get noticed.

So how do you make sure your blog’s promotion is successful on Reddit? Let’s find out:

Focus on Using the Right Title

Reddit doesn’t have a place for description, so the users end up typing really long titles that clearly describe what the link is about. Even you can start off by using a long title that makes sense. See to it that it’s catchy and tells others what the link is about. Do this without compromising on the relevance factor.

The title that you use has to be evergreen. In other words, it should be relevant at all times. This is mainly because you don’t want to miss out on the long term traffic aspect on Reddit. And secondly, you don’t want the community to get a wrong impression about your link.

Spending time crafting the right title can help you get the kind of response you really want from Reddit. Of course, there are other contributing factors too, but the title improves your chances.

Post in the Relevant Category

Sometimes the Reddit response can be real bad just because you forgot to post your link in a relevant reddit. You want interested people to find your link and push it to the front page. Choosing the correct category will help you get noticed by the right people or else you may not get the kind of traffic you desire.

In case you don’t find the appropriate category for your post, just go ahead and post your link in a broader section. But still, see to it that it’s not irrelevant.

If your content is awesome and targeted, you will have no problem finding the right category on Reddit and drawing traffic from it.

Interact and Become a Part of the Community

Don’t forget that Reddit is not a marketing platform, but a virtual place to socialize and share interesting stuff. So it’s crucial that you become a part of the community, have fun and interact with others.

When people hit your Reddit page, they will see how active you are. If they don’t see many links or comments, they might just confuse you for a regular spammer. So it’s important that you also share other links and link to unique, interesting content that people like. Just posting links to your own blog posts is not a good idea.

Go out there, socialize, meet new people and have fun on Reddit. That’s how you market your blog using it – by not directly marketing it.

Do you have any tips to share on using Reddit for blog marketing? Do share them in the comments below!

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Mustafa Khundmiri

Mustafa Khundmiri is a staff writer for Performance Marketing Insider. He is also the co-founder of - a knowledge hub for entrepreneurs.

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  1. This one I never try before, put my blog on reddit. Thanks for this information and I’ll goes to reddit soon to start rolling there.

  2. I find Reddit really hard to manage the account. After reading your post now I realize how easy to use it. thanks for the share.

  3. I had tried using Reddit for traffic generation but i never go any traffic. all because i never know what i know as i read this.

    thanks for this article.i will sure try this out and see if i can get a couple of traffic.

  4. Its such as you read my thoughts! You seem to understand so much about this, like you wrote the book in it or something. I feel that you can do with a few p.c. to drive the message house a bit, but other than that, that is excellent blog. A great read. I will certainly be back

  5. While I find Reddit to be entertaining, I’ve never had any success marketing there at all. I have a feeling that it really depends on what you market. for example, Reddit seems to attract quite a few people looking for funny videos or celebrity info. If you happen to be marketing through one of those mediums, then it might make sense.

    Maybe my experience is atypical, but I’ve little to success posting quality information or articles to Reddit.

  6. Here’s a tip for marketing on Reddit…don’t do it.
    If you are looking for traffic, I can tell you Reddit won’t help. But what Redditors do have are a very particular set of skills; skills they have acquired over a very long karma whoring career. Skills that make me them nightmare for people like you. If you don’t market on Reddit, that’ll be the end of it. They will not look for you, they will not pursue you. But if you don’t, Redditors will look for you,they will find you, and they will kill you.

      1. Reddit can smell a marketing scheme a mile away. They are not very fond of people pushing products on there and you’ll be quickly shown the door and your account cancelled. You can try it, but as a redditor I can tell you, it’s pointless.

          1. Well, you can give it a shot. I’d be interested to know if it works. Good luck, kids!

  7. This is indeed an eye-opener, i never knew i have been going all about it wrongly…i have only shared my own posts and have never seen any type of traffic from it now i understand my mistakes and cant wait to correct it…..this is indeed an awesome post and i must comment here to say thank you.

  8. Thanks for this post Mustafa. I am new to Reddit and it certainly takes a bit of getting used to. Your post helped clarify a few things! I would add that posting incredibly good and relevant blog posts to subreddits that have a large number of members will help with traffic. If you are posting to a subreddit with only a few hundred people you aren’t going to get the votes or the traffic. (I made that mistake.) Thanks! Sara

  9. My son mentioned that I should look into using Reddit to market my site but from Brad’s comment, it may be difficult. I have no problem with giving up good info like I do on my google+ page but I have a prepper and survivalist site so it probably won’t fit in with the typical reddit user.

    This post has a few good articles in the comments though so I’m going to start with those.

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