Marketing MadnessSpecials

Experian Sheds Consumer Properties

Experian has announced that they are selling at a heavily discounted price PriceGrabber, LowerMyBills and ClassesUSA for to a little known Indian-based marketing company Ybrant Digital. The companies were bought in 2005 for a total of almost $900M, but will be sold off for $175M to Ybrant Digital. All companies recently have been considered long term losses for Experian. ClassesUSA became a huge loser for Experian recently with the collapse of the education market because of many new rules set by schools and the US Department of Education.

According to Ybrant:

Steve Krenzer who is the President of Experian Interactive will continue to lead the new group by joining the Ybrant Digital family. “I am very excited to join the Ybrant team. With Ybrant’s global footprint and our leading sites the combined group will make us the pacesetter globally.” said Krenzer.

With this significant move Ybrant will nearly double its current revenues. “By adding these established brands to Ybrant, we will offer interesting new products, and a world class lead generation platform.” Said Suresh Reddy, Chairman and CEO of Ybrant Digital.

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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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2 Comments

  1. Experian is one of those companies that people have no choose to use. Because they are one of the three credit reporting agencies.

    This is not fair to the people because they do not get to choose.

    Just sayin’…

  2. If Experian had any clue on how to manage things they wouldn’t have taken such a loss on this. It could have been a home run for them. They are clueless over there.

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