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Google Ads Email Marketing Inside Adwords?

Crazy stuff happening with Google Adwords: they have added the ability to do opt-in emails inside of the adwords advertisement.  This is some pretty cool stuff, and really expands the ability to immediately interact with users and I honestly think provides a whole new opportunity for affiliates.

Google has really tried to keep affiliates from promoting offers, but this way affiliates can drive targeted users to email lists immediately, in theory auto-respond them and then build lists. I’m not sure of the details, as its right now only available for GMAIL users, but it seems like it could be a lot more.

 

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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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7 Comments

  1. this has been going on for awhile from what i’ve seen. I’d be interested to hear how well it works though for sure.

  2. I was excited to try it. It took a few weeks to get it set up. However, the results were extremely poor. Even with calls to action such as “Enter Your Email Below to Sign up for our Newsletter” – it just didn’t work.

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