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Google Launching Competitor to Facebook Commenting Platform

It seems, according to the Interwebs, that Google has decided to focus on copying everything that Facebook does. The most recent announcement seems to be that they are in the middle of planning a commenting platform to compete with Facebook comments.

There’s some obvious good things about this, mainly that this could easily be integrated into the Google+ but also be part of results. One of the huge problems with Facebook comments is that they are not index-able by search engines, including Google. This means when someone writes a Facebook comment, it wont show up in results or help with keywords or links.

 What does this mean about third party systems? The NextWeb asked:

The question remains how this will affect services that are dedicated exclusively to providing a comment platform, like Disqus and Livefyre, who may struggle to compete against the likes of Facebook and Google down the line, each of wish enjoy a well-established user-base.

SlashGear had some thoughts about what would make Google comments better:

 Each individual comment, meanwhile, could have its own unique URL – something suggested by CNET – which would allow for more precise linking as well as each comment to be its own, separately indexed search result. Given the popularity of Google search, and Facebook and Twitter’s reluctance to allow the company to include their content in results, it looks like Google is planning to simply bypass them altogether.

As a note, we don’t use Facebook’s commenting platform at PMi for the above reason. Without having them indexed, it seems that we are missing out on valuable SEO.

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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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  1. Pretty smart. Google seems to understand that Google+ can’t take on Facebook directly, so they’re essentially engaging in Guerilla tactics, with attacks on the periphery. I’m very interested in where this goes.

  2. There’s a way to integrate FB Comments so that the content is spiderable. Citing from the official page:

    “…you can access all the comments left on your site via the graph API… Simply grab the comments from the API and render them in the body of your page behind the comments box…”

    so it’s only a few lines of php or you can use a WP plugin.

  3. This doesn’t surprise me one bit. I am actually surprised Google didn’t come up with this sooner. It is sort of like if you can’t beat them join them, or in this case copy them. I just hope everyone don’t jump on board and switch to a Google comment system just because they are Google.

  4. Personally I’m very eager to see how this pans out. Commentluv, Facebook comments and Livefyre and the older ones have done pretty well. In my opinion, Livefyre is the best of the lot. But I still want to see what Google brings to the table.

  5. What I like on Google plus comments is even that certain user is not in your circles and vice versa you can mention him/her just by adding “+”before his/her name.

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