Marketing Madness

Adwords for Video to Launch

In what could be one of the best new platforms for performance marketrers, Google will start beta testing Google Adwords for Video next week. This will allow advertisers to place video campaigns on sites like YouTube and the Google Display Network using their auction-based platform.

This will be an added function to Google Adwords and use the same login, but instead of just text ads, will be full video ads that anyone can create and upload. Using the platform, advertisers can set budgets, monitor impressions, views, click sand of course, all the normal optimization and ROI features of Google Adwords.

One of the coolest features is the ability to upload videos to a YouTube account and then use those videos to populate the advertising account. In theory this will allow marketers to create more advertisements on the fly and have easier access to the Google Adwords for Video platform.

The call-to-action on the video will be an overlay that will share information about the business and then drive traffic from that specific advertisement to any website.

As part of launching this, Google will be providing a $100 coupon for new advertisers who want to try the video.

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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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  1. Hi Pace, I’ve been keeping an eye on this one too. This might be a great way to offer my services in creating those advertisement videos for who are camera shy but want to promote their small business this way. Thanks for the post.

  2. I can’t wait for this! Youtube is so powerful and fruitful for publishers and advertisers alike. Currently, I make Adsense money on Youtube everyday — and that’s just from my personal uploads! Fact is, people spend an ungodly amount of time on Youtube, and a lot of those people are looking at products or services that they have an interest in buying. A match made for marketers!

  3. I’m looking forward to this feature. YouTube is getting better and better for marketers!

    Techcrunch recently had an article about advertising on YouTube. They mentioned some interesting points, like how branding is more successful than getting people to click on something. Perhaps that’s a generational thing — people still associating online video with traditional television.

    Either way I’m stoked about the the future of online video, and YouTube in particular. Google has done a great job of steering the ship. Now we just need the death of TV. I’m ready for it!

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