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5 Tips for Better Affiliate Product Reviews
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5 Tips for Better Affiliate Product Reviews

by Kristi Hines2011-09-13

There is one common denominator when it comes to the affiliate products I sell often vs. the affiliate products that never seem to move at all, and that is whether or not I have done a review for the product. In general, my goal is to not recommend anything I haven’t used myself, but just a quick mention in a post or reference on a resources list doesn’t seem to cut it.

On the upside, whenever I do a great review, I usually make a killing on that product’s affiliate commission. So here are my tips for better affiliate product reviews.

1. Make the post all about the product.

I’ve tried two different types of posts to market affiliate products – posts that are only about the product and posts that are educational that lead into the product for more information. I thought that the latter would gently ease people into buying an affiliate product in the excitement of wanting to learn more about a specific topic, but instead they just gloss right on over it.

So if you want to have a successful review post, make the whole post focus on the product – hook, line, and sinker. Or title, content, and call-to-action in the case of blog posts. This way you only get people reading that are interested in the product, and you’re more likely to make more sales.

2. Be sure that your review is the most thorough review of the product.

You want your review to be so comprehensive that people get more out of the review than they would the sales page. You want your review to leave no doubt in the reader’s mind that this is the product they must have, not by using a hardcore sales pitch, but by highlighting all of the value the reader will get from it if they purchase.

People almost always want to know more about a product before they buy, and if your site isn’t providing all of that information, they are going to seek out another review. And chances are the reviewer with the most unique insight into the product is going to get the click on their affiliate link – make sure that in-depth reviewer is always you!

3. Search optimize that post for the product name + review.

The most commonly searched phrase for almost any affiliate product is going to be the product name review. Therefore, you are going to want to optimize your post as much as possible so that it will rank for those keywords. The higher up in the rankings you are for the product review, the better your chances of getting more hits and more sales.

Places to include the product name review include the title tag for the post, meta description, a header tag within the post (<h2> or <h3> ), and within images. I would even go so far as to suggest that, if you have several images in the post, to name each of them the product name review – description of image.jpg and include the product name review – short description of the image in the ALT tags for the images as well.

4. Build some links to your review post.

After the on-site content optimization of your review post, you will need to do a little off-site optimization as well in the form of link building. Since you have the product name review in the title of your post, you can easily get some more traffic generating links to it by commenting on blogs enabled with CommentLuv (find some great blogs to start with here and here).

Blogs enabled with CommentLuv allow you to leave the link to your latest post along with your comment – some of those links might also be dofollow meaning you will get some SEO value for them as well. Comment on blogs whose audiences would be interested in the product you are reviewing, and you’re likely to get clicks to your post from those CommentLuv links as well.

Along with commenting, you can also use services such as social bookmarking to build up some links to your post as well. $14.90 will get you 350 social bookmarking links within about 48 hours.

5. Share your post with others asking about the product.

The next time anyone asks about products you’ve reviewed, either in blog comments, on Twitter, in forums, etc., you have the ultimate answer in your post. No one wants to be sent an affiliate link, but most people are very receptive of you simply saying “hey, I wrote a review of that product here – it has a lot of information about the ___, ____, and ____.” If your post is really good, then others will share it when people ask them about the product too – a definitely score for your affiliate marketing!

Those are my tips for a great affiliate product review. Now it’s your turn – what elements have you included in your product reviews to ensure they will be as successful as possible?

About The Author
Kristi Hines
Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast. Follow her on Twitter!
28 Comments
  • 2011-09-13 at 08:37

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  • 2011-09-13 at 08:55

    Kristi,
    OMG, you are just all over the place. Do you ever sleep? LOL…

    Another great post, I’m really starting to dig you. If I can just kind of add something. Yes, never promote a product unless you have used it yourself. That is the most important point you made.

    As far as the review page, another great point. I do the same. There is one more thing you can do. Whenever you write a post… you might talk about a problem or a situation. One of your affiliate products might be the solution. For instance when I talk about getting ranked my posts ranked. I can very easily say, “I use a killer tool to help me get ranked, check out my review” Then you can link to your Review page. It kind of acts as a presale page before they get to the actual sales page.

    I’ve done this time and time again. I make a killing from this technique. You don’t even have to talk about the product in your post. Just mention it, and link them to your review page. I actually shot a video demonstrating this method. It’s in the link below.

    • 2011-09-13 at 09:46

      Hi Chad,

      Ironically, I had mono for the past three months, so I slept a lot. As soon as that went away, I went straight into insomnia mode again.

      I’m always surprised when I see people review things they don’t use. I know because their posts are all info you can get off the sales page or straight off the swipe files. I even asked a few some questions that they would have known if they used the product, but they would never give a straight answer. I could never recommend something I didn’t actually use myself.

      Good idea about the problem / solution style posts. I’ll check out your post. 🙂

  • 2011-09-13 at 09:34

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  • 2011-09-13 at 11:00

    Hello Kristi. I found number one very interesting. Don’t you think adding a little of your own experiences and perhaps a little spice to it will make it a little more authentic and ‘personal’?

    • 2011-09-13 at 11:14

      Well of course Ivin! I definitely mean use your own experiences about the product – just make sure the entire post is solely about the product and not something else leading into the product. 🙂

  • 2011-09-13 at 13:37

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  • 2011-09-13 at 13:39

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  • 2011-09-13 at 14:14

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  • 2011-09-13 at 14:18

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  • 2011-09-13 at 17:41

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  • 2011-09-13 at 17:53

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  • 2011-09-13 at 20:16

    Hi Kristi, Just like Chad was saying, you are everywhere we look. You are like the Michael Jordan of blogging. It’s a great post.

    BTW, I would have never tried buying social bookmarking links but on your recommendation I’m going to give MandLoys a try. Thanks.

    • 2011-09-14 at 17:31

      Thanks Brian! Yes, their service isn’t the highest of high quality links, but from my past experience they do give the needle a push when trying to rank for specific keywords for a post. 🙂

  • 2011-09-20 at 09:19

    Paid online surveys are very popular today because marketers can collect consumer opinions quickly and in a cost effective manner. Giving incentives to web participants is much cheaper and more efficient

  • 2011-10-07 at 09:08

    Hey There Performinsider,
    Neat Post, Because of the number of ways one can follow for increasing inbound links, the website owners never really know what things should be done or what not. However, following and analyzing the progress of the competitive websites is the first thing that should be done. Know more about inbound links with a good link building software. If you get an idea of which links are pointing to your competition�s website then similar approach or different approach can be tried. This way forward can only be acquired if you know what the other person is doing and that is always through analysis and research.
    One good way to know about their inbound links is by typing their address on Yahoo Site Explorers. This website provides information on the links that are pointing to the entered website. You can even contact the websites in competition of the links to increase your inbound links or anything else but always account on quality research.

    Keep up the good work

  • 2011-10-18 at 20:45

    In my case i always share my personal experiences to make it more personal, legit and trustworthy. I think that’s one of the best tip in affiliate product review. It really works especially if you already have good credibility online.

  • 2011-10-19 at 00:41

    Kristi, I love this list of tips for affiliate product reviews. Just got back on Amazon and ready to do some more. Had some good success ranking in the past (it was luck). I know all this stuff, but great to have a checklist. See one of my product reviews below. It’s kind of about my personal taste but all about asking the reader what their’s is.

  • Lowela
    2012-01-14 at 21:29

    If I were on your case I probably work hard for it and as well as promote well my product. As an affiliate you were basically given the chance to make money on line and chances of earning a lot is really promising. If ever I had the chance to be an affiliate of any company or agency I would promise hard to make a lot of earning out of it.

  • 2012-02-20 at 15:05

    Totally agree you should never do a review on a product you have not used

  • 2012-03-02 at 12:02

    I think the admin of this site is actually
    working hard in support of his site, for the reason that here every
    stuff is quality based information.

  • Deana
    2012-04-03 at 19:26

    It requires lot of learning about the product which you are about to deal with. It’s not easy being an affiliate. Great site.

  • 2013-06-10 at 23:55

    All these five tips are very useful for affiliate product reviews. I was impressed on reading this post and it makes me to write better review for products.

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