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Four Easy Copywriting Secrets Guaranteed to Build more Links

One of the things I hope to teach affiliates is that to have a successful long term affiliate business, you need to build content.

All the “get rich” link building techniques are out the door, and in many cases will hurt you. 

What works for SEO, what works to get visitors to your site is to create real quality content that will get people to not only pay attention, but to subscribe to your newsletter.

Let me say this clearly: Affiliates Must Learn to Build Real Content to make long term money that lasts.
[pullquote]1. Always Use Numbers
2. Use Different Font Sizes
3. Use Power Words
4.Write for Skimmers[/pullquote] The problem with most content that affiliates are building is that it looks like article page directories, and not only does not do well with readers, but creates absolutely no real link building opportunities from other sites. Here are five things that you need to know when building content:

1.       Always use Numbers. Numbers rock. Really rock. People love linking to any article that has numbers of any type. For example, the title of the article is Five Copywriting Secrets. Giving numbers right there makes people more interested in reading and other bloggers more interest in linking. Also, in the article find numbers to back up what you are talking about (for example, I believe that 95% of the people who read this article will take it seriously, but about 5% will not even read it.)

2.       Use Different Font Sizes (and Bold and Italic). One of the biggest mistakes I’ve seen in people attempting to make content sites for affiliate commission is the lack of font sizes. If you are using WordPress, highly recommend using WP SUPER EDIT (search for the plugin!). The Different Font and Sizes will allow people to not only read your content, but then want to link to it.

Subconsciously to everyone, if you are bolding, making things bigger, it means that this must REALLY IMPORTANT.

3.       Use Power Words and emphasize them.  Power words are quick ways to drive people to make decisions and make you more believable. This is also important in getting people to give you more links. It drives them to want to share the information because its IMPORTANT.  What are some power words?  QUICK, FREE, GUARANTEE, EASY, ULTIMATE, RESULTS,  LATEST.

Google Powerwords and Copywriting. It’s a ULTMATE, FREE, GUARANTEED way to GET LINK BUILDING RESULTS.

4.       Write for SkimmersThis means put things in the copy that will allow another blogger to know what you are getting at, easily. One of the best techniques is pulling topics from the main paragraph and emphasizing those. Another simple way is to summarize the ideas in a size bar, or a quote bar. (Such as I have here). This allows other bloggers who might link to you to know if they’d be interest.

You’d be amazed how many other bloggers just are looking for information to link to, and don’t read the content.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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15 Comments

  1. I would like to add to this post please, here are some tips that you could use also there’s more techniques I use but here’s four of them anyway:

    Preparing to Write
    Before you even touch your keyboard to work on your sales copy, consider some of these preparatory tasks you can complete. You’ll be better engaged and prepared when it comes time to write your sales copy.

    1. Look at Other Sales Copy and Study Competitors
    One of the easiest ways to learn more about sales copy is to look at what works and emulate it as much as possible. That’s why I always recommend you take a closer look at your competitors, as well as high gravity sites in Clickbank. Take careful notes, review what they do differently from one another and try to find common themes among high gravity, high sales volume sites. Just don’t steal anything directly from their sites. You can borrow the idea for a flying popover, but don’t take their HTML or text. It’s bad form and often illegal.

    2. Research and Understand Your Customers
    Your customers are going to be very different from those of another niche. Even if you feel like you’ve learned everything there is to know from looking at competitor sites or high gravity pages, you’ll still need to learn what your customers need and how you can communicate it to them. What are their biggest fears? How can a product you sell benefit them? What are they willing to part with? Remember, you’re selling a solution to a problem, not a product. To sell that solution, you need to understand everything you can about the people who have it.

    3. Know the Action You Are Targeting and Have Goals
    Every sales page has one or more calls to action. You need to know not only where that call to action will be, but exactly what it will be. Ask yourself and your customers what you want them to do and then word it exactly as you have practiced. In addition to outlining and defining your calls to action, make sure you create goals that can be monitored and checked up on intermittently throughout the life of your page. Have newsletter conversion goals, click thru goals, and actual sales goals you can analyse in real time.

    4. Develop Your Hook and How to Put it to Use
    Every sales page needs a hook. What single phrase can you use in your headline or first paragraph that will capture the highest possible percentage of customers in your niche? Read other sales pages and talk to your customers to get a good idea of what fits the bill here.

    there’s more tips & techniques I use but here’s four of them

    Darryl H.

  2. I would like to add to this post please, here are some tips that you could use also there’s more techniques I use but here’s four of them anyway:

    Preparing to Write
    Before you even touch your keyboard to work on your sales copy, consider some of these preparatory tasks you can complete. You’ll be better engaged and prepared when it comes time to write your sales copy.

    1. Look at Other Sales Copy and Study Competitors
    One of the easiest ways to learn more about sales copy is to look at what works and emulate it as much as possible. That’s why I always recommend you take a closer look at your competitors, as well as high gravity sites in Clickbank. Take careful notes, review what they do differently from one another and try to find common themes among high gravity, high sales volume sites. Just don’t steal anything directly from their sites. You can borrow the idea for a flying popover, but don’t take their HTML or text. It’s bad form and often illegal.

    2. Research and Understand Your Customers
    Your customers are going to be very different from those of another niche. Even if you feel like you’ve learned everything there is to know from looking at competitor sites or high gravity pages, you’ll still need to learn what your customers need and how you can communicate it to them. What are their biggest fears? How can a product you sell benefit them? What are they willing to part with? Remember, you’re selling a solution to a problem, not a product. To sell that solution, you need to understand everything you can about the people who have it.

    3. Know the Action You Are Targeting and Have Goals
    Every sales page has one or more calls to action. You need to know not only where that call to action will be, but exactly what it will be. Ask yourself and your customers what you want them to do and then word it exactly as you have practiced. In addition to outlining and defining your calls to action, make sure you create goals that can be monitored and checked up on intermittently throughout the life of your page. Have newsletter conversion goals, click thru goals, and actual sales goals you can analyse in real time.

    4. Develop Your Hook and How to Put it to Use
    Every sales page needs a hook. What single phrase can you use in your headline or first paragraph that will capture the highest possible percentage of customers in your niche? Read other sales pages and talk to your customers to get a good idea of what fits the bill here.

    Darryl H.

  3. You have raised some very clever points that I hadn’t really thought of. I particularly like your recommendation to write for skimmers. I’m sure that nearly all first-time visitors to a blog spend 2 or 3 seconds skimming the page and if their attention isn’t grabbed in that time, you have lost them forever. The ideas in points 1 to 3 fit in to this perfectly.

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