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Forensiq / CPA Detective
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Forensiq / CPA Detective

by Pace Lattin2011-08-15

Forensiq, Formerly Known as CPA Detective is a fraud intelligence service that evaluates digital forensics to provide real-time insight into each visitor’s reputation for anyone doing business online. We offer innovative solutions for advertisers, networks, and marketing services companies where data quality is essential for achieving optimal campaign performance and building trusted relationships.

WHY FRAUD TRACKING?

Based on our findings, between 7-30% of all affiliate traffic is fraudulent. This introduces multiple inefficiencies to an affiliate marketing program and a growing demand for a suite of solutions.

– Advertisers are unnecessarily paying for form-filled leads that are either fake, diluted, or from unwanted sources and are not achieving the optimal ROI for their advertising dollar.

– Networks face a high risk of advertiser chargebacks after they have paid their affiliates for the traffic. Fraud makes it even harder for networks to find trusted partners and scale their offers.

– Call centers & lead buyers incur additional costs to manually verify fraudulent leads. These leads have very low success per dial and contact rates that dramatically decrease a call center’s efficiency.

Our fraud audits demonstrate that most companies are not detecting the increasingly sophisticated tactics and can immediately optimize their campaign efficiency by implementing our fraud tracking and real-time scoring solutions.

Contact us today for a demonstration of our capabilities and to take advantage of a free trial to understand the current impact of fraud on your business.

About The Author
Pace Lattin
Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
5 Comments
  • 2011-08-15 at 13:58

    Been working with clients who’ve implemented CPA Detective for about 3 months. It’s helped us knock down fraud in a much more proactive manner and very effective for identifying bad traffic. Anxious to work with the live api version.

  • 2011-08-15 at 22:05

    As a top online performance agency with branded clients, MonetizeIt (the MediaWhiz affiliate network) cannot afford to allow any bad traffic. We implemented CPA Detective successfully on all of our proprietary offers, and we are now rolling out as a value added service to all of our clients. It’s a great service to detect early warning signs of questionable traffic – pretty much the Norton Antivirus of lead generation!

  • 2012-05-15 at 13:13

    I agree with Peter. We love CPA Detective @ Diablo Media! We integrated CPA Detective into our tracking platform in April and we were able to immediately remove fraudulent affiliates and illegitimate business from our Network. Now that we’ve cleaned house we are in a great position to proactively catch fraud before it gets out of hand and creates an issue for us and/or our Advertisers. Mostly, our Advertisers are experiencing a much better lead quality and we’ve been able to focus on running solid campaigns instead of dealing with major fraud issues. I would recommend CPA Detective to anyone looking to protect themselves from bad traffic.

    Ben Smith
    CEO

    Diablo Media, LLC
    @diablomedia

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