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Eight PPC Secrets Gurus Teach

It seems to me that so many PPC “experts” are promoting one certain method of how to make money on PPC. On top of that, if you know me, I’m exceedingly pissed about all the “experts” who charge $7,500 for attending some seminar where they rehash all the stuff they’ve stolen from DigitalPoint and WarriorForum. Anyway, in response to that, I’ve decided to give you my own PPC Secrets Seminar all at once without charging you a dime. After looking at a video-tape of one of these experts seminar, I am proud to tell you that I’m covering all their “secrets” for $7,500 cheaper.

1) Always focus on long-tail keywords and stop just focusing on the most trafficked. Ok, this is a pretty easy one that you should really know. Long-Tail keywords are often cheaper, but large groups of them can often make your campaign rock.

2) Create Landing Pages Specifically for those Long-Tail Keywords. Really. Someone looking for BBW Hispanic Dating will appreciate a photo of a larger Mamacita than some skinny-ass white chick. Change up those photos for specific keywords, add phrases for the specific target. On another note, I just can’t really get into the idea of loving really big women. Perhaps someone can explain it to me someday.

3) Steal other people ads. This is what all the gurus do to make money. They look at other ads, steal the ideas, make some money and call themselves gurus. You’d be amazed how many gurus just steal ad ideas from other guys and say “look at this effective PPC ad I made.” They never make the ads (or get the checks that they show on their websites). And most of them can be found surfing the BBW websites.

4) Bidding Wars are Bad. If you get into a war for the top spot, quick move down as far as you can to have positive ROI. You’d be amazed how many times #6 spot is just as effective as #1. Being on top is not always the best.

5) Steal other people’s keywords. Again, a huge trick of the gurus. They use Keyword Compete and then publish the results as their own magic techniques. There is no magic. Magic died.

6) Google Ain’t Special. Really. I don’t use Google myself anymore and rely on the good folks at 7Search for 60% of my traffic. Of course there is Bing, Yahoo and Revelad.

7) Spelling Sucks. Remember that 50% of the US Population can’t find Australia on a map or spell good ‘nuff to fill out a welfare application. Do misspellings plus learn about ontology.

8 ) Learn to GEO Target and make ads that target that geography. Change up the landing page to fit the GEO and make the offer “slightly” different. That means that folks in New York City don’t really care about cow branding tools, but West Virginia might need more dental services.


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Pace Lattin

Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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  1. For cheap CPC – Longtail keywords are key. do not forget the typos too. You can use tool like PPC Keyword Genie to generate these types of keywords.

  2. wow I like you post and you good working in this website but I am very happy because after reading your infoemation , and tips for health .you now I
    look your post helpful your fashion designing for me .thank you for the good sharing all the world peoples .

  3. I copied an ad off Google, ran it on Yahoo, and made $2.10 – I think that qualifies me to sell an eBook and video course now, doesn't it? Great post, very entertaining.

  4. Good advice. I still focus on the Big G, but 90% of my profit comes from long-tail keywords. Expanded match has been good to me lately, using Tracking202 and Google to learn which raw keywords are converting.

  5. Thanks for this step by step walk through of PPC. We have been looking a PPC for some time but are worried of the ROI, with your guide this will help us sort out our aims and tactics to achieve them. In particular, thanks for the heads up to Keyword Compete, we had never heard of this before, but we can see it will play an important part in our overall campaign.

  6. I really like this post. It really gave me the better understanding on how PPC really works and the secrets behind every gurus as they are called.haha It is quite a interesting post and very worth the reading. Thank you and hope to hear more from you.

  7. Hi,
    Thanks for sharing this interesting post. I’ve found Google to be very expensive, so I’m looking at alternatives – perhaps Yahoo! Search.

  8. LOL, hilarious way to dumbing the whole process down for even your average Americans 😉 but maybe not use the phrase “Steal other people’s keywords”? Dunno, it just has such a negative connotation to it. But wonderful post regardless.

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