Tag:transparency

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Marketing Madness

Facebook Admits Their Ad Numbers Are “Estimated”

In their ongoing effort to improve transparency with their ads, Facebook is getting rid of 20 of their older ad metrics. These metrics were...

Pesach Lattin - 2018-03-08

Email Marketing

New York State Passes Legislation Increasing Telemarketing Transparency

According to reports, the number of Do-Not-Call complaints in New York State has been steadily increasing. New Yorkers filed more than 228,900 Do-Not-Call complaints...

Richard B. Newman - 2016-12-05

Lawyers Run The World

Legal Problems Plague ANA Transparency Report

The Association of National Advertisers (ANA) has teamed up with K2 Intelligence to look at the state of transparency within the ad industry. They...

Pesach Lattin - 2016-06-09

Lawyers Run The World

FTC Announces Accelerated Review of Six Rules & Guides

On July 7, 2011, the Federal Trade Commission (“FTC”) announced an updated regulatory review schedule of numerous rules and guides in order to keep...

Richard B. Newman - 2011-07-10

Latest news

Adtech2024-04-19

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...

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CTV/OTT Streaming2024-04-19

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...

Adtech2024-04-18

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

Must read

CTV/OTT Streaming2024-04-19

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...

Adtech2024-04-18

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...