Thursday, April 18, 2024

Tag:programmatic

Breitbart Losing Programmatic Advertisers Fast Thanks to Consumer Campaign

The efforts of a group of anonymous activists is prompting some retailers to cutting ties with Breitbart, a right-wing news website. Since the November...

Lawsuit Against Rubicon Reveals Major Fraud in Programmatic Advertising

The Guardian is not happy: they say that Rubicon Project has been pocketing money for a while in extra fees when buying inventory from...

Big Drop in Programmatic Ad Fraud Reported in Q4

A recent report from Ad Age found that there was a 20% drop in the overall level of programmatic ad fraud in Q4 2015...

Latest news

Hyundai Takes a Stand: Withdrawing Ads from X Amid Hate Speech Controversy

In a bold move signaling corporate responsibility, Hyundai Motor America has decisively pulled its advertisements from X, the platform...
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From Siberia to Server Rooms: Oleg Korenfeld’s Tech Trek

If ad tech were a rock concert, Oleg Korenfeld would be the lead guitarist, playing the riffs that make...

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Oh, to be an advertiser in the frenzied, fragmented frontier of Connected TV (CTV) advertising! It's like playing a...

Must read

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Oh, to be an advertiser in the frenzied, fragmented...

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings...