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UrbanObserver
UrbanObserver
Thursday, April 18, 2024
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Tag:
programmatic
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Marketing Madness
Breitbart Losing Programmatic Advertisers Fast Thanks to Consumer Campaign
The efforts of a group of anonymous activists is prompting some retailers to cutting ties with Breitbart, a right-wing news website. Since the November...
Pesach Lattin
-
2017-04-03
Marketing Madness
Lawsuit Against Rubicon Reveals Major Fraud in Programmatic Advertising
The Guardian is not happy: they say that Rubicon Project has been pocketing money for a while in extra fees when buying inventory from...
Pesach Lattin
-
2017-03-29
Lawyers Run The World
Big Drop in Programmatic Ad Fraud Reported in Q4
A recent report from Ad Age found that there was a 20% drop in the overall level of programmatic ad fraud in Q4 2015...
Pesach Lattin
-
2016-05-18
Latest news
News
2024-04-17
Hyundai Takes a Stand: Withdrawing Ads from X Amid Hate Speech Controversy
In a bold move signaling corporate responsibility, Hyundai Motor America has decisively pulled its advertisements from X, the platform...
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Adtech
2024-04-17
From Siberia to Server Rooms: Oleg Korenfeld’s Tech Trek
If ad tech were a rock concert, Oleg Korenfeld would be the lead guitarist, playing the riffs that make...
CTV/OTT Streaming
2024-04-17
Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway
Oh, to be an advertiser in the frenzied, fragmented frontier of Connected TV (CTV) advertising! It's like playing a...
Must read
CTV/OTT Streaming
2024-04-17
Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway
Oh, to be an advertiser in the frenzied, fragmented...
Leaders
2024-04-16
How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method
If you've ever wondered who's really pulling the strings...