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Marketing Madness

The Mobile Revolution: A Shift in Consumer Habits & Business Opportunities

Gone are the days of desktop shopping and calling up a store for information. Mobile devices have taken the world by storm and have...
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Leaders

8 Popular Android Apps Committing Major Advertising Fraud

Never heard of the term “Ad Fraud“? Let me enlighten you a bit on Ad Fraud before I introduce you to the 8 popular Android...
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Marketing Madness

Why is Snapchat Becoming essential for Mobile Marketing on iOS?

In a recent ROI report from Singular, Snapchat has shown some very significant growth in terms of their importance for mobile marketing. This is...
Pesach Lattin -
Marketing Madness

Dirty Tricks for Driving Mobile Traffic

For marketers, there are times when your only real goal is to drive traffic to a page, regardless of the overall quality. Simply getting...
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Marketing Madness

IAB Releases 2016 Mobile Ad Revenue Numbers and it’s $83 Billion

The IAB has released their latest report that looks at how well mobile advertising did for 2016. Not surprisingly, the news was very positive....
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Marketing Madness

RingPartner Releases Insight Report for Mobile Performance Marketing

RingPartner, one of the first performance marketing companies to focus solely on the click-to-call niche, is excited to release its 2017 Inbound Call and...
Pesach Lattin -
Marketing Madness

Do Visitors Really Care about a Good Mobile Experience? (Survey Says No!)

For the last several years it has been ‘beaten’ into the minds of marketers that it is absolutely critical to have a great mobile...
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Marketing Madness

Apps to be $139 Billion Per Year Market by 2021

A new prediction from App Annie looks at what the future may be for the mobile app market, and it is certainly looking bright....
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Adtech

From Cocaine to Cookies: The Highs and Lows of Adtech’s Party Gods

Welcome to the digital frontier, a sprawling cyber-scape where every click enriches the coffers of the adtech industry—an industry...
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Adtech

FTC Impersonation Rule Now in Effect

The rule gives the FTC stronger tools to combat those that impersonate government agencies and businesses, enabling the...
Lawyers Run The World

Telemarketers and Lead Generators Take Note of FTC’s New TSR Recordkeeping Rules

As blogged about recently, on March 7, 2024, the Federal Trade Commission announced a final rule extending telemarketing fraud protections...

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Lawyers Run The World

Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!

Forbes: Once a bastion of business journalism, now caught...
Adtech

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Ah, the scent of corporate intrigue is wafting down...

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