Friday, April 19, 2024

Tag:influencer marketing

Why Influencer Marketing is A Scam

When Unilever's chief marketing officer Keith Weed called for “urgent action” to clean up the influencer marketing ecosystem, people listened. However, I personally had...

IAB Publishes Influencer Marketing Guide

The Interactive Advertising Bureau has published a new influencer marketing program guide, “Inside Influence: Why Publishers are Increasingly Turning to Influencer Marketing—and What That...

Affiliate Marketing vs. Influencer Marketing: Reasons to Take Advantage of Both

Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their...

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Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...
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Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where the promise of transparency often seems as opaque as a...

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Welcome to the raucous arena of digital advertising, a spectacle where data jugglers and proclamation ringmasters vie for your...

Must read

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Welcome to the raucous arena of digital advertising, a...