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UrbanObserver
UrbanObserver
Thursday, April 25, 2024
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india
Marketing Madness
Inside India’s Growing Performance Marketing Industry
India is one of the largest markets in the world for digital advertising, and it is only expected to grow in the coming years....
Pesach Lattin
-
2018-02-14
Marketing Madness
SnapDeal Abruptly Shuts Affiliate Program: Company in Deep Trouble
Snapdeal runs a popular affiliate network to promote coupons, deals, cash back offers, and more to potential customers. Recently, however, they made an unexpected...
Pesach Lattin
-
2017-02-07
Latest news
Adtech
2024-04-19
Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town
Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming
2024-04-19
Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech
2024-04-18
Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot
As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...
Must read
CTV/OTT Streaming
2024-04-19
Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech
2024-04-18
Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers
Welcome to the murky depths of programmatic advertising, where...