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Marketing Madness

How to Improve Conversion Rate of Niche E-commerce Website

There are a few facts about the conversion rates of websites that need particular emphasis. It is not sufficient to have a reasonable hit...
Kedy -
Marketing Madness

Google Trusted Stores Program is Closing Shop

Retailers have been using Google Trusted Stores since about 2011 when it first rolled out in beta. While it wasn’t the most popular program,...
Pesach Lattin -
Marketing Madness

eCommerce Sales Account for 11.7% of Total Retail Sales in 2016

A new report has just been released from the US Department of Commerce, which looks at retail sales over the course of 2016. In...
Pesach Lattin -
Marketing Madness

It’s Official – Cyber Monday Breaks eCommerce Sales Records Again

While most people expected this to happen, it is good to see confirmation. Cyber Monday 2016 is officially the largest day in US e-Commerce...
Pesach Lattin -
Marketing Madness

Instagram Testing Direct Product Purchases

Instagram is looking to improve its user experience when it comes to purchasing items that are advertised while using the service. Currently, if you...
Pesach Lattin -
Marketing Madness

The Dangers of Toolbars and Adware in B2B Affiliate Programs

Toolbar affiliates have become the subject of much debate within the affiliate industry, with many believing that the data in most cases points to...
Matt Wool -

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Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

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