Tuesday, April 23, 2024
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Lawyers Run The World

Survey: 72% of Marketers are Victims of Fraud

Performance Marketing Insider launched a survey this month to discover what exactly was happening in the trenches with marketers in regards to fraud and...
Pesach Lattin -
Marketing Madness

Affiliate Summit East Party will Shake with Vanilla Ice and Bubba Sparaxxx

The Dynamic is about to change.... Adknowledge, and CPAWay are bringing the swamp to New York City for ASE 2012. No charge for drinks,...
Thomas Dietzel -
Leaders

CPAWAY and Thomas Dietzel Have it Their Way

When I heard a while back there was a new network called CPAWAY, the first thing I thought to myself was: "Another network called...
Pesach Lattin -

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Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

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