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UrbanObserver
UrbanObserver
Thursday, March 28, 2024
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attention metrics
Marketing Madness
We Must Adopt Attention Metrics in Brand Advertising Now
I remember when I started making money on banners, in 1996 with a company called Flycast, where I ran impressions at something like $100...
Pesach Lattin
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2017-01-31
Latest news
Adtech
2024-03-26
Cunningham’s Crusade, Zaneis’s Rebuttal: The Ad World’s Duel Over Deception
Sean Cunningham, assuming the role of the digital advertising world's chief provocateur, has decidedly thrown down the gauntlet, igniting...
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Marketing Madness
2024-03-26
Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat
As we navigate the swiftly changing currents of the media landscape, it's clear that a revolution is underway, one...
Adtech
2024-03-26
Bill Daddi’s Cocktail for Ad Tech Success: One Part Insight, Two Parts Strategy
Welcome to the front row of the ad tech circus, where the lions are data-driven and the tightrope walkers...
Must read
Marketing Madness
2024-03-26
Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat
As we navigate the swiftly changing currents of the...
Adtech
2024-03-26
Bill Daddi’s Cocktail for Ad Tech Success: One Part Insight, Two Parts Strategy
Welcome to the front row of the ad tech...