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Performance Marketing

Marketing Madness

In-Game Advertising: The Future of Marketing or a Bust?

The world of video games and advertising has changed dramatically in recent years, with big brands and marketers taking note of the massive success...
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CTV/OTT Streaming

Making TV Measurable with Jason Fairchild’s tvScientific

Imagine a world where TV advertising was as accessible and measurable as paid search – that's the world that Jason Fairchild, co-founder and CEO...
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Performance Marketing

How to Beat Affiliate Fraud in 2023

Affiliate marketing is a lucrative and growing industry, but as its popularity grows, so too has the problem of fraud in the industry. In...
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Marketing Madness

The Importance of Measuring OOH Campaigns

Out-of-home (OOH) advertising is a powerful way to reach audiences in the physical world, but it can be challenging to measure its effectiveness compared...
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Marketing Madness

Inside the Growth of NYS Sportsbook Advertising

The legalization of online sports betting in New York has sparked a significant increase in advertising from major sportsbooks. According to Pathmatics, FanDuel, DraftKings,...
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Marketing Madness

Is Augmented Reality the Future of OOH Advertising?

When you see an outdoor ad that looks like it's been there forever, but the text is all new, it's because it has! Outdoor ads...
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Marketing Madness

Does Programmatic Even Work?

Last week, I had a conversation with Robert Regular—a friend and colleague of mine who I have known for over 25 years. We talked...
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News

Kessler Group is now Onboard Partners

The Kessler Group is getting a new name. As of today, the company has rebranded to Onboard Partners. While keeping their 40 years of history...
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Performance Marketing

Inside the Growing Partnership Economy

Did you know that partnership marketing is one of the fastest-growing marketing strategies out there? In fact, it's expected to grow by more than...
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News

Acceleration Partners Grows with Two More Huge Acquisitions

Acceleration Partners, the leading global partnership and affiliate marketing agency, has announced a merger with Influencer Response and Volt Agency, two industry-leading direct response-focused...
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Lawyers Run The World

Ringless Voicemail Classified as Calls Under TCPA

Ringless voicemails have always been a thorn in our sides, but now they're also a thorn in the FCC's side. The Federal Communications Commission...
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Marketing Madness

Deep Dive: Inside the Walmart Ecosystem

Walmart reported higher earnings in its third quarter this week. All revenue increased by 30% between the second and third quarters, but that's only...
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Marketing Madness

How Pay-Per-Call is Like the Walking Dead

I want to sometimes introduce technologies that many CMOs and marketers may not know or use in their advertising mix. I've found that Pay-Per-Call...
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Leaders

Q&A With Chris Tragett, Two Decades of Affiliate Marketing Expertise

I've known Chris for a long time, and I've always been impressed by his knowledge of the affiliate and performance marketing industry. He's the co-founder...
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CTV/OTT Streaming

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Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

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