Friday, March 29, 2024

Specials

The Sound of Silence: Audio Advertising’s Answer to Hard-Hitting Questions about Fraud

In the grand, often garish carnival of digital marketing, audio advertising has swaggered onto the scene, promising to serenade us into submission—or at least...

IAB Tech Lab Peeks Under Google’s Sandbox: Spoiler Alert, It’s Not All Playtime

Google's Privacy Sandbox initiative has become the tech equivalent of rearranging deck chairs on the Titanic, at least according to the masterminds in ad...

Rufus to the Rescue: Amazon’s AI Corgi Sniffs Out Your Shopping Needs

The future is here: and it's wagging its tail with excitement. Amazon, in a move that could only be described as both brilliantly innovative...

Media Buyers, Wake Up: Laziness is Not a Strategy

Welcome to the mad, mad world of modern advertising, where media buyers are becoming increasingly susceptible to the siren song of laziness. This isn't...

WTF is Wrong with Us? The Great Data-Driven Dystopia Debacle

Adlandia – a place where 'consumer' is just a fancy dress for a data point, and respect is an artifact, like a dial-up modem...

Five Ways Bid Duplication Mirrors HBO’s Succession

In the ever-twisting and often absurd world of online advertising, bid duplication emerges as a story that could rival the dramatic arcs and sharp...

Surviving the AdTech Sietch:  Lessons Learned from the Fremen of Dune

Strap in, fellow spacefarers, and prepare for a journey across the cosmos—or rather, the equally bizarre and unpredictable universe of AdTech. As Frank Herbert's...

Tech Titans on the Turf: The Trade Desk’s Offensive Against Google

In the high-stakes game of digital advertising, The Trade Desk and Google are like rival football teams, each with its own playbook, vying for...

Survivor: Adtech Edition. Layoffs, AI, and the Quest for Relevance

The capricious world of online advertising: where the only constant is change, and the recent shifts are as dramatic as a telenovela finale. As...

No Cookie Left Behind: The Great Chrome Deprecation Debacle

The adtech world: where the only constant is change, and what a rollercoaster it's been lately! Let's dive into the saga of Chrome's cookie...

Bittersweet Change: The End of Cookies and the New Ad Frontier

Ah, the cookie crumbles, and not the sweet, chocolate-chip kind we all adore.  Picture this: I just heard from a marketing manager, who was minding...

Programmatic and the Terrible, Horrible, No Good, Very Bad Day: Did We Cause It?

Programmatic advertising is kinda like that shifty character in a noir film, lurking in the shadows, whispering sweet nothings about efficiency and reach.  But have...

Teen Screen Dreams: Decoding the Future of Social Media

Let's dive into the turbulent seas of teenage social media trends, where the Pew Research Center's latest survey serves as our navigational chart. This isn't...

From Teacher’s Desk to Marketing Genius: The Jeanniey Walden Story

The arrival of Jeanniey Walden as Senior Vice President and Chief Marketing Officer at Rite Aid represents not just a fresh face in corporate...

Latest news

Swipe Right for Democracy: The High-Wire Act of Digital Political Campaigning

Guess what digital warriors and keyboard pundits? We're not in Kansas—or any analog equivalent—any longer. The political arena of...

Cunningham’s Crusade, Zaneis’s Rebuttal: The Ad World’s Duel Over Deception

Sean Cunningham, assuming the role of the digital advertising world's chief provocateur, has decidedly thrown down the gauntlet, igniting...

Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the media landscape, it's clear that a revolution is underway, one...

Must read

Swipe Right for Democracy: The High-Wire Act of Digital Political Campaigning

Guess what digital warriors and keyboard pundits? We're not...

Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the...

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