Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Pesach Lattin 2019-01-28
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Congrats: Tony Aldarondo, New VP of Marketing at Clickbooth

Clickbooth (Clickbooth.com, LLC) has announced today that Tony Aldarondo has been promoted to Vice President of Marketing effective immediately. Tony…
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Marketing Madness

Pesach Lattin 2019-01-15
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Epic Games Adds Affiliate Marketing for Gaming Influencers

Epic Games has already started targeting influencers by providing them with a cut of game sales that they help promote.…
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Leaders and CEOs

Pesach Lattin 2019-01-15
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Reprise grows APAC team

Reprise, the full-service global performance media marketing unit of IPG Mediabrands, has made two key appointments to its leadership team…
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Performance Marketing

Pesach Lattin 2019-01-15
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Top Affiliate Marketing Trends for 2019

Affiliate marketing has been in vogue ever since leading e-commerce websites identified it as one of the most high-growth avenues…
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Marketing Madness

Pesach Lattin 2019-01-09
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CES Takes Award from Sex Toy

An Oregon-based company that specializes in robotic sex toys won an award from Las Vegas’ Consumer Electronics Show — only…
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Lawyers Run The World

Pesach Lattin 2018-12-11
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70% of Publisher Leave Ad Networks Because of Payment Issues

A new global study by Tipalti, the leading publisher payables automation platform, found that 70 percent of publishers and affiliates are…
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Marketing Madness

Pesach Lattin 2018-12-11
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Why Influencer Marketing is A Scam

When Unilever’s chief marketing officer Keith Weed called for “urgent action” to clean up the influencer marketing ecosystem, people listened.…
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Marketing Madness

Pesach Lattin 2018-12-05
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Inside One of the Biggest Fraud Networks Ever

A massive team of security companies and federal agencies worked together to shut down an enormous click fraud operation. Although…
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Performance Marketing

Pesach Lattin 2018-12-05
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Epic Games to launch a games store that’s more “fair” than Steam

Fortnite developer Epic Games will launch the Epic Games Store, a “digital commerce ecosystem” that’s focused on fair economics and…
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Crypto Blockchain

Pesach Lattin 2018-11-29
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Floyd Mayweather & DJ Khaled Charged With Illegally Promoting ICO

Boxing legend Floyd Mayweather and music producer DJ Khaled have been charged by the SEC with fraud, and have agreed…
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Lawyers Run The World

Pesach Lattin 2018-11-28
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How Russians Hijacked P-rnHub Ads to Infect Users With Malware

Cyber criminals based primarily in Russia hijacked ads on Pornhub to infect viewers’ computers with malware, causing millions of dollars…
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Leaders and CEOs

Pesach Lattin 2018-11-27
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8 Popular Android Apps Committing Major Advertising Fraud

Never heard of the term “Ad Fraud“? Let me enlighten you a bit on Ad Fraud before I introduce you to…
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Lawyers Run The World

Pesach Lattin 2018-11-26
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Inside the Arrest of Affiliate Fraud Mastermind Alexander Zhukov

Alexander Zhukov, a Russian national, was apprehended by police after he was indicted in absentia by U.S. prosecutors, according to…
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Marketing Madness

Pesach Lattin 2018-11-16
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Why Is Burger King Hijacking Other Brands With Affiliate Marketing?

In its latest marketing stunt, Burger King is hijacking other brands’ Black Friday digital marketing campaigns by leveraging the affiliate…
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