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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

In a move that might not set the world on fire but will certainly simmer some interest in the pots of privacy enthusiasts and...
Pesach Lattin -
Adtech

No More Ads? How Apple’s New Safari Could Topple Google’s Empire

Get ready, internet adventurers, as Apple prepares to jazz up Safari with a suite of zippy updates and eccentric tools aimed at redefining your...
Pesach Lattin -
Marketing Madness

Kroger Precision Marketing Teams Up with Yahoo Advertising for Data-Driven Delights

In the ever-evolving landscape of digital advertising, partnerships between industry giants can often resemble a high-stakes game of chess – each move strategic, each...
Pesach Lattin -
Marketing Madness

Roblox’s Year of Scale: How Ads Became the Name of the Game

Alright folks, the digital playground where avatars roam free and creativity knows no bounds, is diving headfirst into the wild world of advertising. Yes,...
Pesach Lattin -
CTV/OTT Streaming

Paramount’s Corporate Musical Chairs: Bakish Leaves, Power Trio Plays On

As Paramount Global shuffles its deck with the departure of CEO Bob Bakish, the media giant might seem like it’s channeling a bit of...
Pesach Lattin -
Adtech

Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Welcome to the jungle, otherwise known as IAB NewFronts 2024, where the air is thick with the smell of freshly brewed strategies and even...
Pesach Lattin -
Adtech

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Excited to share a deeply touching and insightful episode from the ADOTAT Show with you all today. I had the privilege of interviewing Doron...
Pesach Lattin -
Adtech

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

In a headline-grabbing announcement that has tongues wagging across the ad tech industry, Mark Zagorski, CEO of DoubleVerify, has been appointed to the board...
Pesach Lattin -
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Must read

Marketing Madness

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

In a move that might not set the world...
Marketing Madness

Roblox’s Year of Scale: How Ads Became the Name of the Game

Alright folks, the digital playground where avatars roam free...
Adtech

Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Welcome to the jungle, otherwise known as IAB NewFronts...
Adtech

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Excited to share a deeply touching and insightful episode...
Adtech

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

In a headline-grabbing announcement that has tongues wagging across...
CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...
Adtech

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Welcome to the raucous arena of digital advertising, a...
CTV/OTT Streaming

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Oh, to be an advertiser in the frenzied, fragmented...
Leaders

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings...

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ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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