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Most recent articles by:

Michael Marchese

http://www.TempestaMedia.com
Michael Marchese is the founder and CEO of Tempesta Media, an original content creation, monetization, and syndication provider. Michael has over 15 years of industry experience. He has served in senior management or board member capacities for companies including Leapfrog Online, WebSideStory, JWT Specialized Communications, and OCC.
Specials

How Will The Expansion of the Domain Name World Affect Advertisers and Affiliates?

On Thursday, ICANN, the Internet Corporation for Assigned Names and Numbers, plans to open the floodgates to an entirely new world of new domain...
Michael Marchese -
Marketing Madness

Affiliates Adapt to Mobile Advertising Demands

According to the Ofcom International Communications Report for 2011, 41% of Internet users access the Internet, via mobile phone. The percentage has nearly tripled...
Michael Marchese -
Lawyers Run The World

New Bill Threat to Online Marketers

Congress is at it, again. The House Judiciary Committee is currently meeting to decide what the next steps are for SOPA. As an affiliate...
Michael Marchese -
Marketing Madness

New Google Affiliate API Released

Google just released an API for its affiliate network program. Using the new API, both publishers and advertisers will be able to automate different,...
Michael Marchese -
Marketing Madness

Affiliates May Be Screwed by Marketplace Fairness

Recently, a bill was introduced in the senate called the “Marketplace Fairness Act”, or S.1832. At its most basic level, the bill would require...
Michael Marchese -
Marketing Madness

Ad Exchanges Will Kill Affiliates?

Ad exchanges are gaining significant traction in online advertising.  Do they pose a real and present danger to affiliate marketers? Ad Exchanges Defined As Wikipedia defines...
Michael Marchese -

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