Thursday, March 28, 2024

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James Wallace

James Wallace is a serial entrepreneur, tech startup crazy, lean practitioner, social change agent and perpetual traveller. He surrounds himself with a steady stream of ad-tech, SaaS and mobile app startups. James is dedicated to eliminating fraud, removing industry gatekeepers, and supporting entrepreneurs in figuring out ways to do it better and deliver more value to their users.

$75 Billion A Year Lost in Fraud. Smarten Up.

$75 Billion is lost per year in ad fraud/waste.  We define “lost” as: spent with no possibility of seeing any return.  The digital marketing...

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Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

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Ad Tech’s New Reality Show: ‘Survivor: Privacy Sandbox Edition

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AI Dreams and Seattle Streams: The Gregory Kennedy Chronicles

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Clicks, Codes, and Conquests: The Mike Seiman Blueprint for Digital Victory

In the digital advertising arena, Mike Seiman is not merely a...

From Mad Men to Sad Men: The Decline of Creative Courage

Creativity in marketing: that elusive muse that once danced...

Garbage In, Garbage Out: The Sticky Web of MFA Sites and How to Escape It

Ah, let's delve deeper, shall we, into this digital...

How Fred Godfrey is Making Ad Breaks the New Happy Hour

Let's cut to the chase: Fred Godfrey is not...

AdTech’s Virtuous Crusader: Drew Stein’s Audigent Revolution

So, ad tech often feels like a byzantine maze...

Apple Gets a $2 Billion Wake-Up Call: Pocket Change or Reality Check?

Oh, look at Apple, stumbling into a bit of...