About Us

PACEDM is the de facto publication for executives in online marketing and advertising published by Pesach “Pace” Lattin. We’ve been around since 2010, in one form or another and have grown as our audience has.

“His wit and high energy are a great asset to any project he’s working on.” – Greg Bayer, SVP Marketing Cloud at Neilsen

“Experienced Leader who stands for honest and ethics.” – Peter S. Klein, CEO of AdMediary

“… incredibly intelligent, very responsive, and has a very strong background in internet marketing. Further than that – he has the highest of ethics and does not hesitate to expose any questionable behavior.” – Fehzan Ali, CEO of Adsend Media

Contact Information:

c/o Pace Lattin Inc.
4262 Blue Diamond Road, St 102-314
Las Vegas, NV 89139
(702) 970-PACE

Pesach Lattin pace@lattin.us
Owner, Director of Sales
Pace Lattin is a leading interactive advertising personality, with over 15 years of experience in affiliate and performance marketing. Besides writing for Performance Marketing Insider, he has written for dozens of publications including ClickZ and Technorati. He is also the Executive Director of the Executive Council of Performance Marketing. | Pace Lattin LinkedIn

Michael Levanduski
Assistant Editor mlevanduski@gmail.com
He fell into the world of freelance writing several years ago quite by accident, but knew quickly that it would be something he loved from then on.  He has been honing his craft ever since.  In addition to writing about performance and internet marketing, Michael enjoys researching and writing on a wide range of different subjects ranging from dog training to current events and just about anything else you can imagine.  Michael was born in Grand Rapids, MI where he still lives with his wife and three children.

Richard Newman, Legal Editor
Richard B. Newman is a seasoned Internet and business litigation lawyer who counsels clients on a broad range of legal matters across a variety of industries, with a particular focus upon Internet marketing compliance, regulatory investigations and enforcement defense, advertising and marketing litigation, eCommerce, email and SMS SPAM litigation defense, communications and digital media. A core portion of Mr. Newman’s legal work involves advising clients on how to minimize the legal risks related to advertising and marketing under both federal and state consumer protection laws and regulations, without sacrificing the bottom line.  He provides compliance and best practice advice with respect to the creation and dissemination of an extensive spectrum of advertising creative across numerous verticals, as well as regulatory issues that control commerce on the Internet.

Heather Vale, Journalist
Heather Vale is a journalist, host, videographer and photographer. She He has been in the media industry more than 20 years. She is a long-time broadcast journalist who has worked in all media — TV, radio, print and online — starting in 1993. She began interviewing on the internet for the first time in 1998, and for the second time in 2005.

Can I write for PACEDM.com 
Yes – email pace@lattin.us with your information and what you’d like to write about.

Pace Lattin


  1. Dear Perfominsider
    I would like to introduce you to MAK Digital Media we are a global online network.  Firstly I would like to tell you about our company and how we came to the decision to reach out on our own. After working in the sector we felt there was an opportunity for a company who really believes in looking after the client. 
    We felt in some of the companies we have worked for this was lacking in a small part and maybe the customer service was not 100% in the client’s interest. 
    With a dedicated team who are committed to developing our brand and
    MAK counts with safe and quality managed inventory in different channels globally providing very good results.

    In order to understand what you are looking for and how we can work transparently together maybe we can invite you to a conversation in regards to you needs. We can discuss our capacities depending on the characteristics of your proposals.

    MAK want to create confidence and build up long term partnerships with our clients.
    If this is something of interest to you please email me to arrange a conversation.

    I look forward to hearing from you

    Many thanks for your consideration

    Ernesto Maza

  2. I was wondering if you can help put me in touch with the right person to discuss generating leads for your company. Adshore Media generates traffic to its proprietary sites and displays a variety of offers to its user base. I believe that your vertical (offer) would be a good fit for our sites.

    We work on a cost per lead basis only.

    I would welcome the opportunity to discuss how we can work together by driving qualified leads for your company.

    When are you available for a call?

  3. Great Job on the Russ Rocefeller article. You should consider having that article in your top 5 for at least the next 6 months to a year. The word needs to get out on this guy. Thanks for staying up on this one!

  4. Hello,

    I’d like to inquire if it’s possible to purchase adverting space on your website.

    If there is any space available please let me and we could discuss further details.

    Looking forward to your positive reply.

    John Horton Gallagher

  5. Thank you very much for publishing this kind of article. I like your article very much. I want share my website details to you please give me some information to increase performance like as your website.

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