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Wendy (Astridge) Adams Reviews

Director, Business Development at tracsion, Inc

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Fifteen years online media sales, business development and account management- working with direct publishers, media buyers, mailers, call centers, merchants and advertisers. Focus on Affiliate/Performance Based Advertising: Email, Display, Social, Contextual, Advertorial, Search and Mobile traffic sources. Expertise in Google, Yahoo, MSN advertising platforms/ pricing models: CPM, CPC, CPA, CPL, CPI. Strong understanding of internet terms, technologies and protocols. Self-starter and fast learner with ability to work independently or as part of a team. Ability to manage multiple priorities and meet deadlines.

Specialties: Strong communication, writing, and interpersonal skills with the ability to establish, develop, and maintain business relationships. Ability to drive, prioritize, and deliver revenue objectives. Excellent presentation, organizational and negotiation skills. Competitive top performer who can quickly gain meetings with decision makers, find solutions and close sales. Large book of interactive agency and direct marketing contacts.

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Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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