Marketing Madness

PeerFly Shuts Doors: Says Affiliate Networks Are Dead

Really bad news: Affiliate Network PeerFly is shutting down after almost 10 years in business. They used to be a major sponsor of my blogs in the day, and we heavily promoted them.

What makes the news really bad is this is the second network to close in recent days that has said the affiliate model is GONE for and there is no business to be made except from scams. This comes soon after another multi-millions dollar affiliate network, Mundo Media closed it doors for similar reasons.


After nearly eleven wonderful years, PeerFly will be discontinuing normal operations on Wednesday, July 31st and will be closing the PeerFly Affiliate Network.

While this was a hard decision to make, we wanted to do it while we still had the opportunity to exit with the respect of our thousands of affiliates and clients.

Please pause traffic by midnight on July 31st.Any traffic sent after that time will not be paid for. Net30s will proceed like normal and everyone that has met the threshold by the 31st will be paid on the regular schedule.

PeerFly might be saying goodbye, but the team who successfully managed PeerFly over the years still has a lot to contribute to the online marketing world, so stay tuned for future announcements.

We outlined questions that you may have below so you don’t have to spend the time contacting support:

Why is PeerFly closing?

Affiliate marketing is alive and well. However, the particular model that PeerFly was built on no longer represents the most efficient or cost-effective method for generating new sales and leads for advertisers. Over the years, many advancements in online marketing have created new low barriers of entry for businesses who want to control their marketing internally. Platforms like Facebook have dominated the ability to precisely target an audience and have made it incredibly easy to scale. Combined with a great economy, where businesses are okay risking marketing dollars to find the right audience, the model of the “Affiliate Network” is one that doesn’t work nearly as well in 2019 as it did just 5 years earlier.

When do I need to pause my PeerFly links?

Please do so by midnight on July 31st. Any traffic sent after midnight on July 31st will not be paid for.

Will I still get paid out my current balance?

We’ve made over 50,000 individual payments to affiliates since PeerFly started and we’ll continue to do so until everyone who’s owed is paid. As long as you’ve met the required $50 threshold by Wednesday, July 31st, you will receive payment on the regular net30 schedule.

What’s next in store for the PeerFly team?

We’ll be sure to keep you updated at [your email] on our future internet marketing ventures. :D

Who should I contact if I have further questions?

Please direct all questions to help@peerfly.com and we’ll be there to assist you!

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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3 Comments

  1. pretty soon there will be just three profitable entities, google, amazon and facebook…but google will have no for-profit sites to crawl ..the only potential profitable sites will be e commerce entities… Good bye Web, so much for the great democratization of media…RIP everyone else.

  2. The market changes constantly and it is very hard to keep up with. It is hard enough to find good, honest people let alone run a company. Peer Fly, from the little knowledge I have, was a great network and they had a good thing going but the people operating the ship and making the decisions failed to shift with the market, so while it’s a little sad to hear them say “Affiliate Networks Are Dead” (allegedly) instead of taking complete accountability, it’s also good for the affiliate world and the players in the industry in it because they will thrive even more. If what they were doing wasn’t making money anymore then why did they continue to? Why would you lock yourself into limited revenue streams? The conspiracy theorist in me doesn’t think it was the business model — something probably happened with or between some of the leaders and they could not resolve the dispute or they had only 1-3 clients that made up 80%+ of their business and they lost 1-2 of them. So many questions but I doubt things are what they seem.

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