Marketing Madness

Beware: & Twitchy Hate Site

Bad for Branding

Advertisers are suddenly saying no to hate sites and networks with alt-right media sites, and now Townhall being the next target of Sleeping Giants and other brand protection groups.

Because of this, I cannot recommend that agencies work with Townhall media and their affiliate sites like Twitchy, which is a gay hate site with articles criticizing gays, trans and other people under the guise of “journalism.”

In fact, these sites are nothing more than “blogs” run by a group of bigots with a long history of writing things against people of color, blacks and gays.

Twitchy staff for example has been on the forfront of attacking gay icon Rosie O’Donnel, calling her homophobic names and attacking her looks.

This type of writing is not good for advertisers and can create a negative impression. Highly recommend that no one work with them for this reason – you could find yourself being attacked for being an advertiser of a hate site.

Of course, most of the advertisers aren’t aware they are being run on a hate site – since they are running through exchanges. However, Sleeping Giants has made it their business to tell sites that they are running on hate sites like Townhall and Breitbart.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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