Marketing Madness

Facebook Expands ‘Watch’ to Compete with YouTube

Facebook has recently announced that it is expanding their options for creators and publishers on their relatively new ‘Watch’ platform. Watch is their video hub, which is looking more and more like an attempt to compete directly with YouTube for the video viewing market.

Fidji Simo, Facebook’s head of video, said that they are working, “To support them [creators], we’re focused on three areas: helping them engage and grow their community, manage their presence, and build a business on Facebook.”

With the recent update Facebook’s Watch will include videos from Pages. In the announcement they said, “In our testing, we’ve found that people enjoy discovering and watching a combination of shows and videos in Watch – and for creators this means their videos may be eligible to show up in Watch to be discovered by a broader audience.”

Perhaps most importantly for marketers, Facebook is also rolling out some improvements in how publishers and content creators will be able to generate revenue from the videos. They are opening up the Brand Collabs Manager, which was being tested by select partners. This option lets brands find creators that they can work with in order to create sponsored content.

The paid fan subscriptions are also rolling out to additional creators. This will allow content creators to offer their fans a paid subscription option for just $4.99 per month. This will come with exclusive content as well as a badge to show that they are supporters. Finally, they are expanding their options for ad breaks, which will allow content creators to share in the ad revenue being generated.

All of these monetization options will surely attract a growing number of content creators, which is really what is needed if Facebook wants to be a true competitor to YouTube.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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